Introduction



In 1994, the Texas Cancer Council (TCC) contracted with The University of Texas at Austin School of Nursing to develop a directory that would help community groups and organizations focus their searches for private foundation funding. While the number of private foundations has increased in the past several years, so has the number of organizations seeking funding. The search for foundations can be a time-consuming and sometimes frustrating process. To assist community groups target their funding efforts most appropriately, we sought foundations willing to consider funding cancer prevention and control projects
Because the Texas Cancer Council received numerous requests for the directory, the Council's Board decided to contract with The University of Texas School of Nursing to update it in 1998. We recontacted the foundations profiled in the initial directory and asked them to update their information. In addition, we reviewed multiple sources of information in a search for new foundations (or established foundations that were now interested in cancer control) to add to the directory. The updated directory profiles 32 and lists 45.
Perhaps the biggest change since the development of the initial directory has been the explosive increase of information about foundations available on the Internet. Many foundations now have web sites that provide not only general information about the foundation, but in many cases also grant application forms and answers to questions most frequently asked about the foundation's funding policies. In addition, much general information about funding sources, both public and private, is now available on-line. Consequently, we have added a new section to the directory on helpful Internet sites.

How the Directory was Developed

In developing the initial directory, we began with a review of national and state foundation directories and computer databases using key words like "cancer" and "health." This review yielded approximately 400 foundations, which we then investigated in greater detail. Foundations were excluded if they didn't accept proposals from Texas or funded only medical research. While not including foundations that fund only medical research was consistent with the Texas Cancer Plan's emphasis on cancer prevention, this decision excluded many traditional sources of disease specific cancer funding. Consequently, readers of this directory may not find some funding sources with which they are familiar, such as the American Institute for Cancer Research.
We next reviewed information available in the Hogg Foundation Library about funding patterns. Promising foundations were then contacted by phone or mail to determine what type of projects would fit their funding guidelines. The telephone conversations expanded our understanding of the foundations' attitudes toward the funding process. We discovered, for example, that key words we use to categorize cancer control projects, such as direct service or prevention/detection, are not necessarily meaningful to these foundations. Important key words to them include underserved populations or community projects. We also learned that most foundations prefer to keep their stated funding criteria general, so that they have the flexibility to change focus at will. After synthesizing this information, we attempted to check back with those we had contacted, to determine if our written profiles were accurate from their perception.
Only a few foundations are dedicated to cancer prevention and detection (ex: Cancer Research Foundation of America, the Komen Foundation). Although those dedicated specifically to cancer prevention and detection are few, many have funded cancer-related projects. Other foundations would consider cancer projects if they serve a priority population, e.g. underserved women, youth, or children, or concentrate on an area of interest, e.g. tobacco use, health promotion, nutrition education, or a geographic region of Texas. Still other foundations were more general in their funding priorities and encouraged a phone call to see if a specific proposal might be a good fit for them. The following pyramid illustrates the relative size of these three groups.


How the Directory is Organized

This directory groups foundations according to whether they give nationally, statewide, or regionally in Texas. In each group there are profiles and a table with an abbreviated listing of foundation information. Profiled foundations were identified as more promising sources because of previous funding for cancer programs or because of stated interest for cancer prevention and control programs.
Profiles are divided into three sections: Background, Grants Analysis, and Application Guidelines. The Background section includes information about the foundation's focus of giving from either the foundation literature or the directories (philosophy/focus). If available, this section also includes a listing of key words related to cancer prevention and control (major fields of interest) which was compiled from reviewing published directory entries for the foundation, past annual reports, or from talking with foundation staff. Any restrictions on giving are also listed (grants restrictions). To help users identify the size of a foundation, the profile also includes information (if available) on the number of staff and the assets for the last year information was available (year ended).
The next section, Grants Analysis, includes total dollars and numbers of grants, typical range and a listing of funded cancer prevention and control projects, all representative of the year listed under the "assets" heading. The final section, Application Guidelines, includes information that is helpful in the grant application process. Some foundations are receptive to a telephone call to determine whether an idea fits within their guidelines. Those who prefer to be contacted by mail rather than phone have only a mailing address listed.
The profiles are followed by a table listing foundations that would consider a proposal. These foundations were listed rather than profiled because they may give only a small percentage of grant dollars to cancer-related projects; because their geographic region is very limited; because most of their funds go to pre-selected organizations, or because they are very small. All the foundations listed in the directory have indicated they would be receptive to cancer prevention and control proposals.

How to Use the Information in this Directory

Foundations listed in this directory are not a guaranteed source of funding. Some proposals may fit certain foundations better than others. Foundation priorities, levels of funding, and requirements are not static. We were reminded of this fact when we contacted foundations to update the directory. Many foundations had changed focus, and we were pleased to discover that some are now more receptive to cancer prevention and control projects than they had been five years ago.
Users of this guide will need to do further research before sending a proposal to a foundation. Information from directories such as this one become dated quickly, so seek out additional information before submitting a proposal. Many foundations now have web sites that will provide the most timely information. If the foundation welcomes such inquiries, you may want to make an initial contact to determine if a specific project might meet that foundation's current priorities. Several foundations may need to be contacted before a match is found.
Concerning proposals, several points were repeatedly mentioned by foundation staff. More organizations are applying for foundation funding than ever before. A proposal that receives positive review will need to be well-conceived to compete. This requires careful attention to writing, planning, and budgeting. In planning, know that foundations prefer proposals that show coordination of services rather than duplication. A proposal that indicates cooperation among community organizations will be viewed more favorably than one that indicates duplication of services.
Another aspect to consider when planning your proposal is the population served. Many foundations prefer to fund projects that will help meet the needs of underserved populations. Before developing a proposal, assess your target population against the interest areas for the foundation. When presenting your proposal, identify who your target population is and how they will benefit from your project.
Some foundations stated they do not fund disease-specific programs, but would consider a project if it were a model that could be replicated with another population. In this case, the proposal would need to emphasize the needs assessment, the model program, and the general outcomes rather than the cancer focus. For example, a proposal for a breast cancer screening project for underserved women might emphasize the method for targeting and educating these clients instead of emphasizing the breast cancer screening itself. The methods of interacting with the clients successfully or adapting the service to their needs could be replicated with other prevention programs. In other words, be creative in thinking about how to market your funding request.
Recognize that large national foundations tend to have a different funding agenda than do state or local funders. National foundations support projects which have a broad impact, while state and regional ones support those which affect their own state, a certain geographic area or a community. Be sure to consider this distinction when deciding whom to target.
In the last section of the directory, we have provided additional aids to locating funding information and to enhancing funding chances. These resources include a list of governmental funding sources, lists of regional foundation libraries and community foundations, tips on successfully applying for private sector funding, and references on the grant application process. While this is primarily a listing of private funding sources, the federal and state agency information provides a good start in looking for governmental funds. The reference list includes other directories (such as the National Guide to Foundation Funding in Health) that identify funders of health projects, although they do not necessarily have a cancer focus. We have indexed funding sources by key words. A program seeking funding for a pediatric cancer education, for example, might look under key words such as children or public education to identify possible funders.
Remember that seeking funding from private foundations can be a frustrating process, given their often idiosyncratic patterns of giving. A foundation that appears to be an excellent fit from the available written information may discourage your submission because they have changed priorities, already allocated all their funding for that year, or received too many other attractive proposals on your topic. Don't be discouraged! Remember: Many excellent proposals are seeking too few dollars, so continue to pursue every appropriate opportunity for funding. Good luck in your efforts!


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