Are you providing important background information?
The content in the material should not assume that reader has any background
knowledge on the topic. For example, beginning your material with questions
like "Do you perform breast self-examinations?" or "Have
you ever had a mammogram?" may alienate some women from the start because
they assume that the reader already knows about breast self-exams and mammograms.
While some of the women in your target audience will already be familiar
with these terms, knowledge may vary with levels of education and acculturation.
Be sure to provide your reader with the background information necessary
to complete the behavioral objectives.
Are all major ideas summarized or reviewed to reinforce key concepts?
Summarization reinforces central points of the material. It is aided
by visual cues, such as bullets, circles, and arrows, and review of concepts
that help readers retain key information. Materials are unsatisfactory when
few or no ideas are summarized or reviewed. Without a summary, key points
of information may be lost.
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