Bettinghaus, E.P., Defining and Targeting an Audience for Cancer Prevention
Messages. National Cancer Institute, Monograph No.12, 1992, pp. 159-61.
Beyond the Brochure: Alternative Approaches to Effective Health Communication.
AMC Cancer Research Center, CDC Cooperative Agreement # U50\CCU806186-03,
1993.
Listening to Your Audience: Using Focus Groups to Plan Breast and Cervical
Cancer Public Education Programs. AMC Cancer Research Center, CDC Cooperative
Agreement #U50\CCU806186-03, 1994.
Office of Substance Abuse Prevention. Reaching Hispanic/Latino Audiences
Requires Cultural Sensitivity. National Clearinghouse for Alcohol and Drug
Information, Sept. 1990.
Rice, M. & Valdivia, L., A Simple Guide for Design, Use, and Evaluation
of Educational Materials. Health Education Quarterly, 18(1): 79-85,
Spring 1991.
U.S. Department of Health and Human Services. Clear and Simple: Developing
Effective Print Materials for Low-Literate Readers. National Cancer Institute,
NIH Publication No. 95-3594, December 1994.
U.S. Department of Health and Human Services. Making Health Communication
Programs Work: A Planner's Guide. National Cancer Institute, NIH Publication
No. 92-1493, April 1992.
Interested individuals can obtain a copy of Clear and Simple by calling
The National Cancer Institute Hotline at 1-800-4CANCER.
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